This week we’re working to optimize Social Harbor for search engines. I’m taking it on from the perspective of search engine optimization (SEO) as a service offered. Social Harbor (owned and operated by Ingenex Digital Marketing) provides professional profile management. In other words, if you work with Social Harbor, they will make it easy for people to find information about you that you want them to find. In plain terms, if they pop your name into a Google search box, they will find credible information instead of a photo of you winning last year’s pie eating contest.
Search engine optimization, or SEO, is no easy process. Social Harbor will put in the time necessary, using competitive analysis to choose the best keywords to optimize your site. Part of the goal is to drive traffic to the client’s site, and that is achieved with active links in the search results. As I’ve realized (and written about) over the past few weeks, the Internet has become a cluttered place. It’s almost necessary to have Facebook and LinkedIn accounts…but it doesn’t end there. There are now dozens of social media sites, for networking, sharing, cooperation, and communicating. Social Harbor brings the professional ones to the foreground, so that your recreational and leisure online activities don’t dilute your professional image.
Through my own research to optimize Social Harbor, I chose some of the following keywords: SEO, SEO search, SEO engine optimization, Michigan SEO consultants, Michigan SEO webdesign. These will be implemented in the content of the Social Harbor site, to maximize the efficiency of those keywords.
